Gain foundational copy skills so you can get started


CopyStarter, a self-paced copywriting course for writers, designers, and business owners, will help you sharpen your writing and marketing skills — so you can write better copy for your clients...or your own business.
‍

Gain core skills

SEE WHAT'S INSIDE
GET COPYSTARTER NOW
Michal Eisik,
Founder & Instructor

Introducing...
CopyStarter

The foundational copywriting course
for writers, designers, and business owners

A self-paced starter course that will jumpstart your copywriting skills
and give you tools to start writing copy.

In CopyStarter, we’ve included video trainings and templates that cover the fundamentals of copywriting & marketing so you can gain a solid understanding of the building blocks you need for great copy.

“Was everything it promised"


CopyStarter was everything it promised — it really helped me understand the basic principles of marketing, persuasion, and copywriting. As a designer, my clients expect me to also be a master copywriter/marketer. I was really thrown for a loop when I had to write copy for an ad for the first time. Taking this course gave me the tools to confidently create an ad from start to finish.

Each module was super clear. The slides were so helpful — I not only heard the material, I absorbed it visually. I also appreciated how everything was broken down very clearly (think checklists) and reviewed repeatedly. It helped me retain the information.

— Breindy Livan, Designer, breindylivan.com

“After CopyStarter, I'm all set"


CopyStarter gave me exactly what I wanted: a how-to breakdown for writing more professionally — especially tighter. There was no filler — every single part I looked at was 100% useful!
‍
After CopyStarter, I’m all set. Thank you Michal!

— Chaya Herzog, Designer, chayaherzog.com

“CopyStarter gave me the solid foundation and
confidence boost I needed"


I love design; I wanted to learn copy skills too. CopyStarter gave me the foundation and confidence boost I needed. There was no fluff at all — every detail was important. The cheatsheets were so reassuring — I didn’t have to remember everything because I could always refer back to the clear summary. 

The contract template and process guidelines were also incredibly valuable. I’d have been completely floundering without them (even with my writing experience).

‍I landed my first copy job right after I finished the course. CopyStarter gave me the confidence to say, "Yes, I am also a copywriter!"

— Sury Engel, Freelance Designer & Copywriter




“So...what will I get in CopyStarter?”‍

The Writing Fundamentals Playbook

because outstanding copywriters are first and foremost
outstanding writers

  • 12 ways to upgrade your writing (even if you consider yourself
    a strong writer)
  • Detailed examples for each — so nothing remains theoretical
  • Copy-sweep checklist you'll use for any writing going forward

4 content-packed modules

to help you become skilled, confident, and empowered

  • Each 40-90 minutes long so there's time to cover it all
  • Full of real-life examples so you can see the principles applied in practice

    See module breakdown here

4 go-to cheatsheets

that you'll pull out and reference again and again

  • Detailed checklists and guides to boost your skills — and confidence
  • Get clarity on what to keep in mind when writing any piece of copy

    See cheatsheet breakdown here

5 guides & templates

so you'll never start from scratch

  • Be prepared for every part of the client process, from proposals & contracts to discovery calls & interviews
  • Includes clear guidance + examples so you use these resources in context
    See template breakdown here

9 value-packed
cheatsheets, guides & templates
you'll keep coming back to

The 10 Commandments of Copywriting

Your go-to checklist for any piece of copy you produce

  • 10 key rules that every piece of copy needs to follow
  • Easy-to-scan sweep check before sending off copy to a client
  • Reminders of the fundamentals that sometimes get lost in the weeds

The 7 Principles of Persuasion

A handy reminder of the core principles that underpin any marketing effort — and any piece of effective copy

  • Explains each principle — and why it works
  • Includes practical ways to apply each principle to your marketing

The Comprehensive Ads Cheatsheet

An overview of the most important things to keep in mind when creating an ad.

  • Details the main elements of an ad — and their purpose
  • Lists the three things to keep in mind when writing ad copy

The Ultimate Copywriter's Process

A clear & detailed breakdown of how to navigate a copy project from start to finish

  • Outlines what happens at each stage — and what to do next
  • Lists the important things to remember throughout the process (the things that too-often get overlooked by newer copywriters)

The Ultimate Proposal Template

A guide to writing proposals that get the desired outcome

  • Details the sections you need, and what to include in them
  • Full of examples for each so you can see it in practice

    Sells for $97



The Complete Freelancer Contract

So you don’t have to learn through *pricey* mistakes and weeks of grief

  • Includes the essential definitions, terms, and clauses
  • Compiled over 10+ years in business and dozens of conversations with colleagues
  • Includes a version for copywriters and a version for designers
    ‍
    Sells for $127

The Complete Client
Discovery Questionnaire

Get the information you need to write high-converting copy

  • Includes versions for smaller projects and larger projects
  • Get the full picture the first time around, instead of calling with “just one more question” again and again

    Sells for $97

The Customer Interview Template

Customer research is the backbone of all successful marketing. This template will empower you to understand the customer’s wants, needs, and thoughts about your offer

  • 33 already-prepared questions that you can edit as needed
  • Details exactly what to ask, and what those answers will tell you

    Sells for $37


The Ultimate Guide to Social Proof

So you can secure powerful testimonials that land you more clients

  • Clear guidance on what social proof is and why it matters
  • Includes the No-Fail Testimonial System + a list of sample questions designed to elicit the most insightful questions

“Details, details, I want details!”‍

What’s inside those modules?


4 in-depth modules to help you
get started with confidence

MODULE 01

LET’S GET THIS PARTY STARTED
Introduction to Copywriting

In this module, you’ll:

  • Clarify the differences between copy & content — and why it even matters
  • Get familiar with the different types of copy out there
  • Gain a solid understanding of the marketing funnel — and how your copy plays a role
  • Discover the 10 Commandments of Copywriting — with clear rationales and dozens of live examples

MODULE 02

THE PRINCIPLES OF PERSUASION
7 Techniques You Need to Ensure Effective Copy

In this module, you’ll:

  • Understand the role of persuasion in effective (not cringey!) copywriting
  • Get introduced to Cialdini’s 7 Principles — and analyze real-life examples of each one
  • Develop tools + methodologies to start applying each principle in your own copy — so it becomes 10X more effective

MODULE 03

MARKETING STRATEGY 101
‍An Overview of Marketing + How to Think Like a Strategist

In this module, you’ll:

  • Learn what strategy really means — and how copywriting fits into the puzzle
  • Understand what makes marketing strategy successful (and why it can fall flat)
  • Learn the steps you can take to train yourself to think like a smart marketer

MODULE 04

FOUNDATIONS OF AD COPYWRITING
What You Need to Know About Crafting Effective Ads

In this module, you’ll:

  • Identify the anatomy of a strong ad: 3 core building blocks
  • Learn the ABC formula that ensures a striking, resonant ad
  • Understand why copywriters need to think design — and how to convey visual direction
  • Determine the balance between body copy and your customer’s level of awareness
  • ‍Analyze 15 examples of real ads — and dissect what makes them great

“Michal is as good of a presenter as she is a writer.
And she’s one of the best writers I’ve ever known."

— Justin Blackman, prettyflycopy.com

“You will not find a better teacher than Michal.”


Sure, she has an incredible gift for structuring information in a way that just goes into your brain and stays there. But way more important? She really really — and I mean really really — cares about your success.

— Nikki Elbaz, nikkielbaz.com

GET COPYSTARTER NOW


Bonus #004

EXCLUSIVE LIVE! BONUS MASTERCLASS
from Naomie Rubner, brand strategist and copywriter


CREATE AND CURATE A 
BRANDED SOCIAL MEDIA PRESENCE
Everything you need to know about social media management — and content
‍

After 5 years of  digital marketing at Mishpacha Magazine, Naomie Rubner today develops and manages scroll-stopping social media for businesses that are ready to be noticed. With her data-driven process, caffeinated creativity, and weakness for alliteration, Naomie transforms businesses into memorable brands.
‍
In this bonus masterclass, you’ll discover:

  • How to translate your client's brand into a cohesive (and strategic) social media presence
  • The do's and don'ts of social media copy
  • How to show up online authentically while creating the results you want
  • The process behind smooth and savvy social media management
  • The social media mindset hacks that will serve you and your clients

Hi!

I’m Michal. Conversion Copywriter, Marketing Strategist, and Empower-er of Great Writers.


Just nine years ago, I was a frazzled (and underpaid) feature writer, agency copywriter, and part-time speech therapist — embracing every job under the sun and convincing myself I should feel happy getting arachis hypogaea (AKA peanuts).

I loved my work — it was stimulating, meaningful, and challenging — but I felt scattered...and somewhat resentful. Deep down, I knew I was giving far more value than the payments that plopped into my bank account.
‍
In 2016, I launched a proper copywriting business and went all in—and since doing that, I 10xed my monthly revenue. I became determined to help other freelancers do the same.

My goal: empower freelancers to get the most out of their own efforts and accelerate their success.


Through my copywriting programs and products, I’ve helped hundreds of writers and business owners develop their marketing skills and write copy that resonates.

So why am I confident that CopyStarter can
help you?


I'm confident that CopyStarter
will help you...

★ write 10X sharper
★ understand copy & marketing fundamentals
★ begin writing copy with confidence.


Because my content has been absorbed and implemented by 531 writers & designers to date.
‍
My students report that my modules give them exactly
the information they need — in the clearest, most structured, and most memorable way.

My goal is to reduce your overwhelm and
help you get started — without you needing to
watch 75 videos. 😉

“Once you try a resource from Michal,
it's hard for anyone else to match up."

Michal just has a way when it comes to crystallizing any topic, however new or complex. I've gotten so used to her style that any other tutorials or classes I've tried literally came across as dizzying. (Yes, world-renowned pros, I'm looking at you.)

It's not their fault. It's just that once you try a resource from Michal, whether her classes, membership groups, or project walkthroughs, it's hard for anyone to match up. You come away a million times cleverer and are always glad you invested the time or money.

— C.S. Teitelbaum, CST Copy

“One of the best speakers we ever had."

When we asked Michal to speak at our event, we knew she would be good — she's a perfectionist after all. But wow... she was fantastic. Everyone was on the edge of their seats. She combines riveting stories with actionable advice that keep people listening. She's one of the best speakers we've ever had. 

— Rob Marsh, The Copywriter Club



↪ If you really want to get started in copywriting...
↪ If you know that good copy is the key to good marketing…
↪ If you’re serious about getting marketing foundations...


Then CopyStarter was built for you 😊
‍

Because you'll:

Upgrade your writing with 12 foundational rules

Gain a solid understanding of marketing funnels

Discover the 10 commandments of copywriting

Get a copy project process checklist from start to finish (including the parts that newer copywriters usually overlook)

Learn what strategy really means — and how copywriting fits into the puzzle

Understand what makes marketing strategy successful (and why it can fall flat)

Learn how to train yourself to think like a smart marketer

Understand the role of persuasion in effective (not cringey!) copywriting

Discover the 4-part anatomy of a successful print ad

Understand the sole purpose of a headline

Learn how to elicit emotion (and leverage “micro-commitments”)

Learn the 3 cardinal rules of print ads

Find out how to determine how much copy your ad needs

Get the questions you need to conduct an effective discovery call with a client (so you understand their business after just one call, without 102 follow-up questions)

Get the Ultimate Guide to Social Proof so you can secure powerful testimonials (without 427 follow-up emails) and know what do with them once you have them

Get the questions you need to interview customers — and gather key data around their needs, priorities, and objections

Get the freelancer contract to protect yourself from pricey mistakes (and weeks of grief)

Get the proposal template so you can impress prospects with a polished proposal that includes every section they expect — and gets favorable responses

Sold out

COPYSTARTER
HELP ME ACQUIRE THE FOUNDATIONS 
OF COPYWRITING & MARKETING
‍
You’re ready to sharpen your writing skills and gain a solid understanding of copywriting.
‍‍
  • The Writing Fundamentals Playbook
    ● 12 Core Writing Fundamentals
    ● Writing Fundamentals Checklist
  • 4 Craft of Copywriting modules
    ● Copywriting 101
    ● Principles of Persuasion
    ● Marketing Strategy 101
    ● Foundations of Ad Copywriting
  • 4 go-to cheatsheets & resources
    ● The 10 Commandments of Copywriting
    ● The 7 Principles of Persuasion
    ● The Comprehensive Ads Cheatsheet
    ● The Ultimate Copywriter's Process
  • 5 templates worth $358
    ● The Complete Copywriter Contract +
    The Complete Designer Contract (sells for $127)
    ● The Complete Client Discovery Questionnaire (sells
    for $97)
    ● The Ultimate Proposal Template (sells for $97)
    ● The Customer Interview Template (sells for $37)
    ● The Ultimate Guide to Social Proof
  • LIFETIME access to all videos + materials


Investment:
$597
‍‍

GET COPYSTARTER NOW



CopyStarter is an instant-access product, so there are no refunds.


Need help or have questions?
Please contact us at products@michaleisik.com

Concerns about the prohibition of paying and accepting interest (“ribbis”) 

The nature of paying for a course is such that, for students who pay in installments, the total of all the installments is the real price. For students who elect to pay all upfront, the “upfront price” includes a discount that is awarded for early payment. Therefore, students who forfeit the early-payment-discount by choosing not to pay upfront are not transgressing the prohibition of paying interest (provided that the final installment is paid no later than the day on which the course ends). Additionally, students who receive the discounted price by electing to pay all upfront, are not transgressing the prohibition of receiving interest, since they begin receiving value immediately upon payment (they'll receive a proprietary PDF resource via email immediately after purchase).

Sounds good!

But what’s the difference between CopyTribe and CopyStarter?

CopyTribe is a 7-month cohort-based mentorship program that comprehensively combines the craft of copywriting with the fundamentals of marketing + business.

Here's a more detailed breakdown of the differences:

Video trainings

Templates

Guides & cheatsheets

Length

7 months

Self-paced

Number of trainings
avg 60 mins each

37 🔥

4

Availability

Once a year

Anytime

Live calls

community

Regular Q&A with experts

Challenges with deadlines and copy coaching

Trainings for freelancing and business management

Investment

$6000

$597

is NOT for you if you’re looking to move from

“Complete newbie”

"Confident copywriter who can take on the full range of copy projects"

In that case, you need a program with consistent accountability, mentoring, and critiques.

Which happen to be the 3 essential components of CopyTribe, my flagship offer. 😊
You will not find those 3 in CopyStarter.
I want to be clear about that.
What you WILL find in CopyStarter are the fundamentals of marketing strategy & copywriting, plus some copy skills and templates you can start using right *now.*
AKA a copy essentials training you’ll actually consume and use — unlike the 6 others collecting dust in your Drive. 🙈
And move your career in the right direction: forward. 💥

Frequently Asked Questions

What smart people like you have asked before enrolling

What's the difference between this and free copywriting resources online?



CopyStarter is a structured, curated curriculum that focuses specifically on what freelancers need to know. We've distilled the most important principles from our $6K CopyTribe program into an accessible (and interesting!) format. There are plenty of free resources on marketing & copywriting. Going that route means wading through a gajillion hours of videos and 8,749 blogs, and emerging with whiplash from conflicting advice and STILL not having a clear, brain-organized understanding. 🙄

I want to get started with copywriting — should I wait to take CopyTribe, or start now with CopyStarter?

CopyTribe is a comprehensive, university-level mentorship program with coaches, homework, critiques, live classes, and full accountability — across seven months. It costs around $6,000. CopyStarter, by contrast, is a starter course that will — how should I put this? —  help you get started. 😊 Especially if you have a strong background in writing.

CopyStarter covers marketing fundamentals plus the foundations of ad copywriting. Once you complete the course, you'll be able to pursue work and get some experience over the next year, so when you join the next cohort of CopyTribe, you'll come in with more knowledge — and be able to advance even faster.

Does it include homework and copy coaching? How will I know if my work is good?

There are no homeworks or copy reviews in CopyStarter — that’s why it’s so low priced. (CopyTribe, which includes ~7 months of live mentorship, is a $6K investment.)

What we recommend is that based on the CopyStarter trainings, you create some sample work, and then hire a coach for a one-off review to give you feedback. Coaching and copy reviews costs about $75 - $200 per review.

We know a few great copy coaches; if you’re interested, you can reach out — we’re happy to pass on their names. 😊

 I’m a designer, not a copywriter. Why would designers take this?

To date, most of our CopyStarter buyers have been designers. They wanted to learn copy & marketing fundamentals for their own freelance business, and to guide their clients better. After taking the course, they were even able to offer basic copywriting services to clients who wanted a package deal of copy + design. 

I notice many design clients also ask for help with copy. Could this open up additional revenue streams?

Many of our designer students have found they can offer basic copywriting services as part of their design packages, especially for smaller clients who can't afford to hire a separate copywriter.

While CopyStarter won't prepare you for complex copywriting projects, it gives you the foundation to handle:

  • Basic website copy
  • Social media posts
  • Simple email campaigns
  • Product descriptions

This can be a valuable upsell to your design services.

What LinkedIn is saying

Sold out

COPYSTARTER
HELP ME ACQUIRE THE FOUNDATIONS 
OF COPYWRITING & MARKETING
‍
You’re ready to sharpen your writing skills and gain a solid understanding of copywriting.
‍‍
  • The Writing Fundamentals Playbook
    ● Core Writing Fundamentals
    ● Writing Fundamentals Checklist
  • 4 Craft of Copywriting modules
    ● Copywriting 101
    ● Principles of Persuasion
    ● Marketing Strategy 101
    ● Foundations of Ad Copywriting
  • 4 go-to cheatsheets & resources
    ● The 10 Commandments of Copywriting
    ● The 7 Principles of Persuasion
    ● The Comprehensive Ads Cheatsheet
    ● The Ultimate Copywriter's Process
  • 5 templates worth $358
    ● The Complete Copywriter Contract +
    The Complete Designer Contract (sells for $127)
    ● The Complete Client Discovery Questionnaire (sells
    for $97)
    ● The Customer Interview Template (sells for $37)
    ● The Ultimate Proposal Template (sells for $97)
    ● The Ultimate Guide to Social Proof
  • LIFETIME access to all videos + materials


Investment:
$597
‍‍

GET COPYSTARTER NOW


CopyStarter is an instant-access product, so there are no refunds.
‍


Need help or have questions?
Please contact us at products@michaleisik.com
‍

Concerns about the prohibition of paying and accepting interest (“ribbis”) 

The nature of paying for a course is such that, for students who pay in installments, the total of all the installments is the real price. For students who elect to pay all upfront, the “upfront price” includes a discount that is awarded for early payment. Therefore, students who forfeit the early-payment-discount by choosing not to pay upfront are not transgressing the prohibition of paying interest (provided that the final installment is paid no later than the day on which the course ends). Additionally, students who receive the discounted price by electing to pay all upfront, are not transgressing the prohibition of receiving interest, since they begin receiving value immediately upon payment (they'll receive a proprietary PDF resource via email immediately after purchase).

NO RISK
‍A 30-Day Money-Back Guarantee for You

I am so confident in this training program, I’m offering a money-back guarantee. If you spent 30 days in this program and don't feel it's a good fit for you....

Just contact us and you'll get 100% of your money back.

NO QUESTIONS ASKED.

‍

WHICH MEANS YOU HAVE NOTHING / NADA / ZERO TO LOSE.

So there's no risk. It's either money well spent, or money not spent. 
‍
But you won't get any value if you don't click one of those little buttons above.
‍Which is a shame.
‍

Get the tools to start writing copy now.

Maybe you’re ready to train as a copywriter — but don't want to wait for the next CopyTribe cohort. Or maybe you just want a concise, self-paced course covering copy fundamentals.
‍
We created CopyStarter to help you get started today with a solid, affordable course designed for writers, designers, and business owners like you.

So if you're looking to:

  • Acquire key copy & marketing fundamentals
  • Stop relying on your gut and get proven direction
  • Write copy with more confidence



Then you're a great fit
for CopyStarter. 💥

‍

GET COPYSTARTER NOW

Start gaining core skills immediately

Questions? Email products@michaleisik.com